Networking & live music
“It’s Not What You Know But Who You Know” began with approximately 40 attendees, followed by live-band events for roughly 100–300 people.
EVENT STRATEGY & MANAGEMENT
From 40 people
to arena-scale
experiences.
Build an event people want to attend—and a plan that brings it to life. Frank Johnson connects the concept, marketing, sponsorship strategy, and production coordination behind a memorable experience.
SMALL BEGINNINGS. EXPANDING POSSIBILITIES.
40
people at the first
networking mixer.
Then live music. Festivals. Stadiums. Arenas.
A journey built through audience development, partnerships, and hands-on event leadership.
THE EXPERIENCE BEHIND YOUR NEXT EVENT
From the first idea
to the big stage.
Frank and Lakeisha’s early networking mixer grew into a broader event portfolio. Frank led strategy, branding, budgets, marketing, sponsorship procurement, and production decisions, with Lakeisha leading operations.
Stadium programming
The 2018 Big HBCU Classic at the Irwin Belk Complex and the 2019 HBCU Culture Weekend at Sirrine Stadium brought performance and community programming together.
Arena productions
The portfolio grew to Bojangles Coliseum, the 2022 HBCU Culture Battle of the Bands at Gas South Arena, and the 2023 Atlanta MLK weekend at State Farm Arena and companion venues.
SUPPORT BUILT AROUND YOUR EVENT
The vision.
The plan. The execution.
Choose focused support or a coordinated engagement. We define responsibilities, deliverables, timelines, and the investment before work begins.
Event Strategy & Planning
Shape the concept, audience experience, budget, program, and delivery plan.
Audience Development & Marketing
Connect social media, paid campaigns, promotional creative, and ticket-sales messaging.
Sponsorship Strategy & Partnerships
Develop sponsorship decks, define partner opportunities, and coordinate outreach and activation plans.
Production & Event-Day Coordination
Coordinate talent, production vendors, team responsibilities, and run-of-show planning around the agreed scope.
EXPERIENCE THAT GOES BEYOND THE CAMPAIGN
Building audiences.
Creating partnerships.
Frank has used social media, event promotion, and relationship development to build audiences and secure sponsorships from major brands. His work spans the campaign, the sponsorship deck, and the conversation that brings a partner to the table.
SELECTED PAST EVENT SPONSORS ACROSS FRANK’S PORTFOLIO
Additional past sponsor relationships include Belk, NASCAR, Boost, Verizon, Allstate, Novant Health, Bojangles, State Farm, Atlanta Hawks, Atlanta United, and Aflac.
Public-sector event relationships
FBI · U.S. Secret Service · U.S. Army · U.S. Marine Corps
These credits reflect past events and initiatives led by Frank Johnson. They do not imply current sponsorship or endorsement of F L John Consulting Agency. Logos belong to their respective owners.
LET’S PLAN YOUR EVENT
What are you
bringing to life?
Tell us your event’s purpose, target date, location, expected audience, and where you need support. We’ll talk through the next practical step.
Complimentary · 15 minutes
Phone call · Frank calls you
Event dates and project availability are confirmed during scoping. Venue, talent, production, advertising, and other third-party costs are outlined separately.
- 1. Tell us about you
- 2. Choose a time
- 3. Confirmation